CONCEPT
Bartender’s Brew is a concept brand for a curated selection of pre-mixed cocktails that cater to a variety of tastes. Each flavour is inspired by a classic cocktail but reimagined with a unique twist, making them both familiar and refreshingly new.
The idea was to use this branding exercise to explore a brand from multiple use-cases, like digital, print, merchandising etc. A fictional company and brand philosophy was created to kickstart the design process and give structure to the project.
BRAND PHILOSOPHY
Bartender’s Brew is more than just a drink; it’s an experience. The brand is committed to making high-quality cocktails accessible to everyone, regardless of where they are. Whether you’re at a picnic, a concert, or just relaxing at home, Bartender’s Brew brings the bar to you.
The company prides itself on using only natural ingredients, with no artificial flavours or preservatives. Each can is carefully crafted to ensure that the taste is consistent and delicious, delivering the perfect balance of flavours every time.
MOODBOARD
LOGO
MOCKUPS
